Major Studio | INTERFACE : Final Project Info Arch & Brainstorm

Attached is a redevelopment of my Information Architecture for the new website.  Simplicity is key — not only in the face of strict deadlines, but also in an effort to keep the message easily communicated.

In addition, I spent some time of my own to brainstorm about language reflecting Negative and Positive.  Through this exercise I realized the importance of language to this project.  These words are now informing the visualization development.  More to come…