Intro Broadcast : Project 2 | Saved by the Bell Package Redesign

Final Boards for Saved by the Bell Show Package Redesign

SHOW OPENER

Intro Broadcast | Type in Motion : What Barry Says

 Type in Motion Presentation : What Barry Says

Summary

The 2004, “What Barry says”, is an animation visualizing through text and image the spoken word of Barry McNamara.  Visually the work brings to mind constructivist art and propaganda posters from the U.S.S.R through it’s choice of red, white, and black palette as well as through it’s print-like aesthetic.  The lighting creates dark corners which remind the viewer of a film newsreel which is reinforced by the soundtrack of textured noise and sonar-like beeps.
The text itself is two-dimensional, but is set in a three-dimensional environment along with both two and three-dimensional images.  There is constant movement by all of these elements, however the textured paper in the background remains still, thus adding to the style of an animated printed poster.
The animation uses familiar military and patriotic iconography and juxtaposes this with Barry’s vocabulary including “War Corporatism” and “Project for the New American Century”.  Although the type often appears as the words are spoken, it is refreshing and visually liberating to not have this be the case all of the time.  Most of all, it is the type that gives weight and reinforcement to the speech;  without it, it might just be a lengthy diatribe, however with it, it becomes art and icon.

 Comments by the Designer, Simon Robson

> Why was typography chosen to illustrate this work?
I just find myself working naturally with typography. I use type  throughout all my work. I can’t help it. It’s not so much that i love  animating typographic, it’s more that i just come up with typographic  ideas naturally.
> What is the name of the main font used?
Tasse Black Wide
> How was the color palette chosen?
Again it was kind of a natural decision for me. It’s a very  constructivist piece, but i work like this naturally. I like to strip  elements down to their essential forms and so red, black and white  became the natural colour solution to the design.
> What is your favorite section in the piece?
Either:  The oil donkeys pumping oil into the statue of liberty, or the blood  from the hand making the neo-cons faces. I must say, I have gone on  to base my later work on the principal of creating strong visual  analogies that people relate to and respond to. The two examples i  give are those most quoted to me by people who like WBS. It’s not a  matter of a cool camera move or something hip, it’s visual ideas that  people relate to on a basic level. I feel my latest film work for  ‘Taking Liberties’ is more successful in terms of strong visual analogy.

Intro Broadcast : Project 1 | Type in Motion

COMPULSIVE

music : Tom’s Diner by Suzanne Vega

font: Another Typewriter

Style Frames

Story Boards

week 1

week 2

week 3